Tarot, finally made for us.
And for them, too.
Millennial Tarot and Gen Z Tarot decks. Two 78-card tarot decks and guidebooks for the student-loan-and-imposter-syndrome crowd and those who came of age online after. In your hands by Friday.
Tarot shouldn't feel like homework.
The tradition is beautiful. The learning curve isn't. We kept the first and fixed the second.
You pull this card. Now what?
Traditional decks ask you to memorize 17th-century symbols — kings, wands, men in robes — before any of the meanings click. It's a lovely language, but it isn't yours.
- ❌ Read the guidebook, get confused, Google the card
- ❌ Try to map "wands" to your actual life
- ❌ Feel vaguely dumb, put the deck away
Same card. A language you already speak.
The King of Wands becomes Big D Energy — or The Rizzler, depending on the deck. Every archetype translated — gently, earnestly — into the reality you're actually living.
- ✦ Pull a card. Read the name.
- ✦ Instant understanding — no decoding required.
- ✦ That's a reading. You're doing it.
Pull a card. See how it reads.
Everything, in each box.
Six of the seventy-eight.
A small tease, not the whole deck. The rest are waiting in the box.
The only tarot guidebook
that speaks your language.
132+ pages, written by someone who's been to therapy. Every card is a real-life situation — translated into plain, honest, slightly funny English. No robes. No riddles. No "consult your inner priestess."
- One page, one card. TL;DR at the top — the whole reading in one line if that's all you need.
- "The Sitch." What the card is actually saying about your week.
- "Real Talk." The deeper guidance — what to do with it, said plainly.
- "Reverse, Reverse." When the vibe flips, we tell you exactly how.
- Two decks, two guidebooks. Each one written entirely in its own language — not a translation, a full rewrite.
Patiently reflecting.
You're on extended staycation, hitting the snooze button of life. You're wearing jammies all day, not putting on makeup, and leaning in hard to relaxation and being who you are. You're taking a breather to assess, basking in this moment of stillness. You're not where you want to be yet — but you're okay with where you're at.
Appreciate the lull. Without obligations, it's a perfect opportunity to see who you are without putting on a face. "Authenticity" doesn't need to be uncovering some hidden, profound self — it's being at peace with who you are right now. If you're going to rest, then deeply and thoroughly rest.
You might be stuck in perpetual procrastination, where rest has turned to lethargy. A well-deserved break and complete detachment from your responsibilities aren't the same thing. Dare to reengage.
“I get what the cards are trying to say immediately. The traditional deck didn’t resonate as much, but this one speaks directly to my life experiences.”
Loved by millennials,
tolerated by everyone.
It’s delightful, and funny, and so fucking accurate I can’t help but laugh. This deck holds some real powerful imagery. It’s brilliant.
Hysterical and weirdly accurate.
Hysterical and weirdly accurate. It gets points across FAST.
‘Dumpster fire’ for the Tower is perfect.
Millennial humor at its best — ‘dumpster fire’ for the Tower is perfect. Sunday scaries for the Nine of Swords? Genius.
Less prediction, more clarity.
Less about prediction and more about clarity. It gives me a different lens to think about something — almost like a prompt that helps me step back and see things differently. It’s grounding in that way.
A coffee table thought starter.
When friends come over — I want to put it on the center table as a thought starter.
More than a novelty deck.
I thought it was just going to be a novelty deck, but it’s been interesting… definitely more than a novelty deck.
Cautiously optimistic. Pleasantly surprised.
I was cautiously optimistic about this purchase, and was pleasantly surprised! The guidebook has relevant interpretations for modern times, and the deck design and imagery is playful and unique.
I use it every single night.
I use it every single night. I don’t use anything every single night, and I’ve used it repeatedly. That’s got to say something, right?
You don't need to look the part
to get the wisdom.
Ancient decks assumed you were a reclusive mystic with a velvet cloak. We assumed you had a group chat and a therapist. The cards still work either way.
Ex-Apple UX designer. Left to pursue a project called Mindstream, lived in a Subaru for eight months, stayed in two Buddhist monasteries, and came home convinced that spiritual tools shouldn't require a decoder ring. Millennial Tarot was the side project that took over.
Moved Seattle → London on an Eat, Pray, Love impulse, answered a job ad for "Gen Z tarot writer" having never had a reading, and wrote an unhinged Empress card that got her the gig. Now lives in Germany with a platoon of plant babies, finishing her Master's in global trade.
An awkwardly millennial origin
Scott's journey to Millennial Tarot started while he was a UX designer at Apple, moonlighting on a project called Mindstream — a tool for visually interacting with your thoughts. Then a Bumble date with someone who treated SoulCycle as a religious experience cracked something open: millennials had left traditional religion, but still craved spiritual structure. That insight became the Soul Cyclist card. Scott left Apple, packed his Subaru, and spent eight months doing van life across the Pacific Northwest — including stays at two Buddhist monasteries and a stint learning off-grid home-building. He came back to New York just as the pandemic hit, met his fiancée Nicole on Hinge, and after five FaceTime dates they hit the road together, expanding Millennial Tarot into a full 78-card deck from Airbnbs.
A Gen Z afterstory
When the publishing deal came through, a Gen Z version felt obvious. Scott started drafting cards himself, feeling confident. Then he showed early drafts to Nicole's Gen Z sister and a few of her friends — and instantly realized he was very, very off. Being chronically online doesn't matter if your algorithm is still serving you millennial content. He brought on Hailey, and everything unlocked: her timing and cultural ear balanced his structure and symbolism. They spent months in spreadsheets debating which Gen Z terms best fit each card's actual tarot meaning, texting friends, explaining, re-voting. 78 card names later, they had a deck that was funny, sharp, emotionally intelligent — and grounded in real tarot.
A family project
Scott's great-grandfather, an immigrant, started a printing business in New York that passed to Scott's father, who printed the first Millennial Tarot decks himself. During COVID, Scott's mom — aka "The Mothership" — handled shipping and logistics from a spare bedroom. When demand outgrew the kitchen-table operation, Running Press (a Hachette imprint) took over. Shannon Kelly edited, Leah Gordon designed the guidebook and cover.
Why it looks like this
Scott's goal is to lift wisdom out of exclusive language — to bridge what's buried in esoteric traditions with something you can actually use on a Tuesday. For the expanded deck he sifted through thousands of millennial terms, created images and then experimented with early AI image generation to create 14,000 variants, selecting the best, and refined each one for months in Photoshop until it felt right. He ran a similar loop with Hailey for Gen Z. The deck you get is the result of both — not a publishing-committee best-guess at what young people want.
One deck, the other,
or the pair for $5 off + free U.S. shipping.
Most people end up with both. The bundle ships free (U.S.) — our little thank-you for reading this far.
- ✦ Millennial Tarot — 78 cards + 132+pp guidebook + keepsake box
- ✦ $3.99 flat U.S. shipping — or add the other deck and ship free
- ✦ Ships in 1–2 business days
- ✦ 30-day returns, no questions
- ✦ Millennial Tarot — 78 cards + 132+pp guidebook + keepsake box
- ✦ Gen Z Tarot — 78 cards + 112pp guidebook + keepsake box
- ✦ Bundle discount applied — save $5 at checkout
- ✦ Ships free (U.S.)
- ✦ Ships in 1–2 business days
- ✦ 30-day returns, no questions
- ✦ Gen Z Tarot — 78 cards + 112pp guidebook + keepsake box
- ✦ $3.99 flat U.S. shipping — or add the other deck and ship free
- ✦ Ships in 1–2 business days
- ✦ 30-day returns, no questions
Things people ask us.
Each card includes:
• The original Rider–Waite-Smith name
• A millennial-style title that captures the essence of the card
• Original artwork created specifically for this deck
• Upright and reversed meanings aligned with traditional interpretations
• Astrological and elemental associations
• A TL;DR for quick reading and learning
• Contemporary symbolism and references that keep it fun without losing depth
The suits are renamed — Vibes (Wands), Feels (Cups), Receipts (Swords), and Coins (Pentacles) — so you always know what you're looking at, even if you're new to tarot.
• 152-page illustrated guidebook (3 x 5 inches) with upright/reversed meanings and an easy how-to
• Magnetic-closure keepsake box (3.5 x 5.375 inches)
• All shrink-wrapped inside a printed sleeve
• Millennials who want tarot that actually speaks their language
• Beginners who want something easy to learn (Rider–Waite structure + guidebook = fast start)
• More experienced readers who want a modern deck without losing traditional meanings
• People who care about representation — the imagery includes LGBTQIA+, nonbinary, racial, body-size, and accessibility diversity
• Gift-givers looking for something fun and meaningful for birthdays, housewarmings, holidays, or anyone entering their healing era
Once we receive the returned deck, we’ll issue a full refund using the original payment method within 1–2 business days.
Please email scott@millennialtarot.com if you're returning it so we know there is a return and who to credit the money to. We’d also love to hear why — it genuinely helps us improve.
Mail returns to:
Millennial Tarot
378 Heritage Hills Unit B
Somers, NY 10578
USA
If your country isn’t supported at checkout, email scott@millennialtarot.com and we’ll do what we can.
Shipping costs depend on the destination. If we can’t ship to your location directly, you can check Amazon or other booksellers.
Shipping can get expensive in some parts of the world, and I know that’s frustrating. If we truly can’t make shipping work, you can always check Amazon or other large retailers. I used to keep a list of local shops that carried the deck, but with the publishing deal, that distribution happens upstream now and I don’t have visibility into it.
If buying directly from us is possible, it helps us the most — and thank you for going out of your way to support us but don't break your bank to make that happen. Do what's best for you.
When we first launched our original deck, everything was printed locally in New York by my father, who owned a printing company started by my great grandfather.
Since doing the publishing deal, production moved to China, where truthfully, the print quality is twice as good for half of the cost, allowing us to deliver a really premium product at an affordable price.
We generated options for each card and then spent months combining them in photoshop, mixing and adding elements, changing scenery, clothing, and symbolism to more perfectly fit the idea.
For environmental impact, creating the digital drafts used the rough equivalent of a 15-minute shower’s worth of water, which we felt reasonable compared to the materials used in traditional art production.
Gen Z Tarot and Millennial Tarot are available for bulk or premium orders directly through the publisher.
For pricing, availability, and delivery timelines:
U.S. + Canada: customerservice@hbgusa.com or 1-800-759-0190
International: internationalsales@hbgusa.com
Publicity inquiries: RP_Publicity@hbgusa.com
Booksellers in the U.S. and Canada can also order through their preferred wholesaler, Porchlight, or Bookpal. Ask your bookseller about B2B discounts for multiple-copy orders.
Get 10% off your first order.
Occasional emails when new decks drop or a card wants to find you. Unsubscribe whenever.